User blog comment:40kfan/A Community Project Idea - Part 2/@comment-24753384-20141203194300/@comment-8395098-20141206000609

Being a chaos lord is like being a minor player in a major league game. Your not the coach, you may or may not be a star, but certainly you're not an star like Abbadon. Instead you're part of a team of fairly talented players all trying to grab the sponsors attention, sort of like a few US basketball teams. The Imperium is a team where while not all the players are stars (with exception of poster boys like the grey knights and SM, everyone has their role in the game and is going for that goal, the team is less talented but has more dedication towards winning the game so they balance out. Particularly for chaos marines writing chaos is the same as normal marines but take away the support and team if the Imperium and the sponsorship of a sponsor who gives awesome stuff but is demanding and could switch to another player any time.